Today’s media landscape is more fragmented than ever. The constant evolution of technology makes it easier for consumers to switch flawlessly between screens according to their personal preference. While consumers continue to prefer content of specific media brands above others, increased touchpoints with these brands via different devices creates diverse levels of engagement.
- Breakfast Briefing -
|15th of June in LONDON||16th of June in PARIS|
One New Change
45 rue Jussieu
|08.30AM||Walk in and breakfast|
NEW - Media Brand Engagement
Available in The Ipsos Affluent Survey Europe 2017 - Media Brand Engagement, provides insight into how Affluents connect with media brands and the roles they play in their lives on both an emotional and behavioural level.
NEW - Brand Centric Survey Design
The new Ipsos Affluent Survey uses a brand centric approach for media. The new design allows users to evaluate the total media brand and its performance across all platforms.
Participation of the event is free. Sign up here to join us for the launch.