Successful innovation

The FMCG-sector is always under pressure to innovate. In this competitive environment it is essential to innovate, while budgets and timings are under strain. Without innovation there is no growth, yet successful innovation is hard: 80% of all product innovations do not accomplish the desired success and are taken out of the market within two years. How do you make sure your innovation is a success? We offer help at all stages of the innovation process. We help you to identify the ideas, concepts and products with potential. We offer you insights into the volume potential at an early stage of the process. We show you how to optimize your marketing mix.

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