Seduce the shopper

Shoppers are those who are about to go out for groceries or those already in front of the shelves in store. If you want to make sure that the shopper buys your product, and not that of your competitor, you have to know how to seduce the shopper.

Shoppers are those who are about to go out for groceries or those already in front of the shelves in store. If you want to make sure that the shopper buys your product, and not that of your competitor, you have to know how to seduce the shopper.

We know who shoppers are, what motivates them and what their preferences are. We give full insight into the customer journey and the purchasing process (path to purchase). We show the exact moment that the shopper decides to buy something, which factors and information are important to them and which of those have most impact.

Usually shoppers know in advance which brand they will buy, but sometimes they decide this in the store. This choice has an influence on where and how to seduce this shopper. We show you exactly where your shopper makes that decision.

We also show you which Point of Sale material or shelve layout is most effective and will help you to create effective activations. The shopper spends more and more time online, so online solutions are also a possibility. For this we have created our Shopper Sudoku workshop.

"“We map out all factors that affect shopper behavior”"

Kortom, we brengen alle factoren die van invloed zijn op het shoppergedrag helder in kaart. Zo helpen we om altijd de juiste communicatiemix samen te stellen, of het nu pre-store of in-store is, offline of online. Het uitgangspunt is altijd de triple-win: de shopper, de retailer en jijzelf!

Ipsos heeft ruime ervaring in merk-, communicatie- en shopperonderzoek en beschikt over een breed scala aan zowel kwalitatieve als kwantitatieve onderzoeksoplossingen. Zo maken we onder meer gebruik van tools als 'in-home', 'shop alongs' en innnovaties als Google Glass. Dagelijks staan we stil bij de betekenis van merken voor de consument en komen we erachter wat hem of haar beweegt.

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