The Ipsos Affluent Survey, the media survey among global affluents, is a survey designed to measure the media and consumption habits of the most affluent consumers and top business decision makers on the planet.
The survey in Europe has enjoyed the status of the industry standard for multi-country planning since its conception in 1995, when it was originally named EMS back then (European Media and Marketing Survey). Nowadays Ipsos Netherlands examines the habits of the affluent population in 39 countries across Europe, Africa, the Middle East and Latin America.
The Affluent Surveys are part of the Ipsos suite of Affluent surveys, also covering the Ipsos Affluent Survey Asia Pacific (formerly known as PAX) and the Ipsos Affluent Survey USA (formerly known as the Mendelsohn survey). Due to this broad offer of regions, Ipsos Netherlands is not only in the position to offer a combined dataset for Affluent EMEA, but also a reflection of an even more global universe, by combining our survey regions with Asia Pacific – released as The Global Ipsos Affluent Survey.
To meet the need of the market Ipsos delivers the Affluent Surveys in intelligent media planning software, in collaboration with a list of well-known (international) software agencies.
Since 1 January 2015, the names of all EMS surveys are rebranded to Ipsos Affluent Surveys.