The Affluent Survey Africa is the currency for tracking media, prosperity and influence across approximately the top 15% of adults in 7 markets in Africa. Since its first release in 2010, the survey is constantly evolving to meet the needs of international and regional media, media specialists and advertisers who depend on the results to place advertising.
Affluent Africa is a media and profiling survey conducted in 7 countries in the region, with a mixed mode methodology (90% face to face and 10% online). The total sample size is about 2,500 with an estimated universe of 3.4 million.
The latest Ipsos Affluent Survey Africa, Affluent Africa 2016, is released 4 August 2016.
Cameroon (Douala, Yaoundé) - Sample size: 300
Ghana (Accra, Kumasi) - Sample size: 300
Kenya (Nairobi, Mombasa) - Sample size: 313
Morocco (Casablanca, Rabat) - Sample size: 321
Nigeria (Lagos, Port Harcourt, Abuja) - Sample size: 502
South Africa (Cape town, Durban, Johannesburg) - Sample size: 525
Uganda (Kampala) - Sample size: 300
Affluent individuals are defined as those:
OR meet 3 out of 5 following criteria:
Affluent Africa is an extremely rich database, which enables you to define your targets, not only by demographics but also by ownership, recent purchase, brand awareness, attitudes and opinions, lifestyles and interests. Media:
Print: International Dailies, International Weeklies, Fortnightlies, International Monthlies, In-Flight magazines and the most important National Dailies, National Weeklies, and National Monthlies
TV: International TV channels, and the most important National TV channels
Internet: Website via PC/laptop, Website via tablet, Apps via tablet, Mobile websites/apps via (Smart)phone for International media.
Should you be interested in learning more about The Ipsos Affluent Survey Africa, then please contact Iris van Beek, email@example.com, telephone at +31 20 6070 893.