Affluent Europe

The Ipsos Affluent Survey Europe is the first survey to measure both international media and national media, TV, print, websites and applications, offering an in-depth view of media usage among Europe's affluent target groups. Since 1996 the European results are published every year.

The Affluent Europe universe accounts for the Top 13% of all adults, within the 18+ age group. The European top 13% is defined as the main income earners within the top 20% households in each of the 21 survey countries, measured by household income. The Affluent database contains about 28,000 respondents representing 52.2 million affluent Europeans. It provides a wealth of data for planning and buying pan-European media campaigns for a range of clients.

Affluent Europe contains readership data for nearly 400 national and international print titles, including in-flight magazines for all major airlines. For the same informants Affluent Europe also measures viewing of 120 national and international TV channels and about 60 local and international websites and applications visited or used via a Smartphone, Tablet or PC/laptop.

The Ipsos Affluent Survey Europe is issued once a year.


Click here for an overview of the countries the Ipsos Affluent Survey Europe is conducted in.

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