Affluent Middle East

The Affluent Survey Middle East is the currency for tracking media, prosperity and influence across approximately the top 15% of adults in 13 cities of the Gulf and non-Gulf area. Since its first release in 2009, the survey is constantly evolving to meet the needs of international and regional media, media specialists and advertisers who depend on the results to place advertising.

Affluent Middle East is a media and profiling survey conducted in 8 countries in the region with a mixed mode methodology (2/3 face to face and 1/3 online). The sample size is about 3,000 with an estimated universe size of 2.2 million.

The latest Ipsos Affluent Survey Middle East, Affluent Middle East 2016, is released 7 July 2016.

The different markets are identified as shown below: 

Gulf

  • Saudi Arabia (Jeddah, Riyadh, Dammam) - Sample size: 608
  • UAE (Dubai, Sharjah, Abu Dhabi) - Sample size: 606
  • Kuwait (Kuwait City) - Sample size: 306
  • Qatar (Doha) - Sample size: 292
  • Bahrain (Manama) - Sample size: 291

Non-Gulf

  • Egypt (Cairo, Alexandria) - Sample size: 396
  • Jordan (Amman) - Sample size: 293
  • Lebanon (Beirut) - Sample size: 291 

The sample is made up of three segments: the general Affluent population and a boost for Business Decision Makers (BDMs) and Top Managers (TM).

Target group

Affluent individuals are defined as those: 

  • Aged 21-74 years, in selected cities
  • With a job
  • Completed at least a degree above the secondary school education
  • With a monthly personal gross income (including all sorts of income)  in excess of defined threshold

OR meet 3 out of 5 specific demographic criteria: 

  • Highest level of education higher than completed secondary education
  • 1 or more cars in household
  • 1 or more leisure air trips in last 12 months
  • 2 or more bathrooms at home
  • Owns electronic devices out of at least 3 of 4 groups: 
    • Group 1 = Laptop computer, Desktop computer or Netbook/Mini notebook
    • Group 2 = iPad, other tablet, or e-Book reader
    • Group 3 = Blackberry, iPhone, Android phone, or other Smartphone
    • Group 4 = Internet connected HD TV or Other HD TV

Questionnaire & Media list

The Affluent Survey Middle East is an extremely rich database, which enables you to define your targets, not only by demographics but also by ownership, recent purchase, brand awareness, attitudes and opinions, lifestyles and interests. 

Media:

Print: International Dailies, International Weeklies, Fortnightlies, International Monthlies, In-Flight magazines and the most important National Dailies, National Weeklies, and National Monthlies
TV: International TV channels, and the most important National TV channels
Internet: Website via PC/laptop, Website via tablet, Apps via tablet, Mobile websites/apps via (Smart)phone for International media.

Should you be interested in learning more about The Ipsos Affluent Survey Middle East, then please contact Iris van Beek, iris.vanbeek@ipsos.com, telephone at +31 20 6070 893.

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