Global Affluent

The Ipsos Global Affluent Survey 2016 brings together a suite of international Ipsos Affluent Surveys, incorporating Affluent Europe 2016, Affluent Middle East 2016, Affluent Africa 2016, Affluent Asia Pacific 2016 and Affluent Latin America 2015 (all surveys conducted in the year 2015).

The survey represents 49 markets across all regions with a total universe size of 72.6 million Affluent.

Global Affluent is designed to meet the needs of international (/national) media, media specialists and advertisers who depend on the results to place advertising; all on a global scale.

The latest Global Affluent is released on 13 October 2016. The next release expected in 2018.

The different markets and sample sizes per region are shown below:

Ipsos Affluent Survey Europe 2016

Austria, Belgium/Luxembourg, Czech republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey and UK

Total sample size: 27,751

Ipsos Affluent Survey Middle East 2016

Bahrain, Egypt, Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia, U.A.E.

Total sample size: 3,083

Ipsos Affluent Survey Africa 2016

Cameroon, Ghana, Kenya, Morocco, Nigeria, South Africa and Uganda

Total sample size: 2,561

Ipsos Affluent Survey Latin America 2015

Argentina, Brazil and Mexico.

Total sample size: 1,915

Affluent Asia Pacific 2016

Australia, Hong Kong, Indonesia, India, Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand.

Total sample size: 19,038

Total sample size Ipsos Global Affluent 2016: 54,348

The 54,348 interviews are conducted by telephone, face to face, in respondents’ home or office, and also online via an online panel. For each methodology nearly the same questionnaire is used.

Target group

Main factors defining the affluent individuals:

  • Age (adults)
  • Being (self) employed
  • Above average income
  • High education level

Per region specific criteria are defined and aligned as much as possible for the Global Affluent database.

Questionnaire & Media list

The Global Ipsos Affluent Survey is an extremely rich database, which enables you to define your targets, not only by demographics but also by ownership, recent purchase, brand awareness, attitudes and opinions, lifestyles and interests.
Print: International Dailies, International Weeklies, Fortnightlies, International Monthlies, In-Flight magazines and the most important National Dailies, National Weeklies, and National Monthlies; Average Issue Readership (A.I.R).
TV: International TV channels, and the most important National TV channels; daily, weekly, monthly reach.
Internet: Websites visited last 30 days (more digital details expected in 2018 release).

Should you be interested in learning more about The Ipsos Global Affluent Survey, then please contact Iris van Beek,, telephone at +31 20 6070 893.

Ipsos Nederland artikel delen via social media