Affluent EMEA

The Ipsos Affluent Survey EMEA 2016 brings together a suite of international Ipsos Affluent Surveys, incorporating Affluent Europe 2016, Affluent Middle East 2016 and Affluent Africa 2016.

The survey represents 36 markets across all regions with a total universe size of 57.9 million Affluent.
Affluent EMEA is designed to meet the needs of international (/national) media, media specialists and advertisers who depend on the results to place advertising; all on an EMEA scale. 
The latest Affluent EMEA is released on 13 October 2016. The next Affluent EMEA expected in 2016.

The different markets and sample sizes per region are shown below:

Ipsos Affluent Survey Europe 2016

  • Austria, Belgium/Luxembourg, Czech republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, Turkey and UK

Total sample size: 27,751

Ipsos Affluent Survey Middle East 2016

  • Bahrain, Egypt, Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia, U.A.E.

Total sample size: 3,083

Ipsos Affluent Survey Africa 2016

  • Cameroon, Ghana, Kenya, Morocco, Nigeria, South Africa and Uganda

Total sample size: 2,561

Total sample size Affluent EMEA 2016: 33,395

The 33,395 interviews are conducted by telephone, face to face, in respondents’ home or office, and also online via an online panel. For each methodology nearly the same questionnaire is used.

Target group

Main factors defining the affluent individuals:

  • Age (adults)
  • Being (self) employed
  • Above average income
  • High education level

Per region specific criteria are defined and aligned as much as possible.

Questionnaire & Media list

The Ipsos Affluent Survey EMEA is an extremely rich database, which enables you to define your targets, not only by demographics but also by ownership, recent purchase, brand awareness, attitudes and opinions, lifestyles and interests.

Print: International Dailies, International Weeklies, Fortnightlies, International Monthlies, In-Flight magazines and the most important National Dailies, National Weeklies, and National Monthlies; Average Issue Readership (A.I.R).
TV: International TV channels, and the most important National TV channels; daily, weekly, monthly reach.
Internet: Website via PC/laptop, Website via tablet, Apps via tablet, Mobile websites/apps via (Smart)phone for International media.

Should you be interested in learning more about The Ipsos Affluent Survey EMEA, then please contact Iris van Beek,, telephone at +31 20 6070 893.

Ipsos Nederland artikel delen via social media